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Why Invest in Gold?

Blog Dec 18, 2013

Why Invest in Gold?

To say gold is valuable is equivalent to saying the sky is blue, or water is wet. For centuries people have recognized its worth and used it as a worldwide currency. Which begs the question, why? Why gold and not another precious stone or metal?

The Value of Gold

Gold is a very versatile substance. Aside from being aesthetically pleasing, it is a malleable material that does not tarnish, rust, or corrode over time—making it the practical choice for jewelry, artwork, and coinage. In fact, most of the gold that has been discovered throughout history is still in circulation today. Gold has its industrial uses as well. It conducts heat and electricity and can be found in a number of electronics. The fact that mining gold is such a long, difficult and expensive procedure means that supply is constantly outpaced by demand, and that investing in gold can be highly profitable.

Gold investment under a Fiat Currency

During the latter half of the 20th century major currencies began to move away from the gold standard since the gold reserves couldn’t keep up with the demand for currency. The fiat system allows governments to regulate the flow of money to maintain the stability of the economy. Because the value of currencies can fluctuate so unpredictably buying gold as an investment is an effective counterweight. Gold can be trusted not to lose its value, so in times of economic and geopolitical instability, people turn to gold to protect their wealth.

Given the status of the world’s economy and political crises, it is not too surprising that gold has been increasing over the past several years. And according to the latest gold investment advice from the experts, there is no indication that prices will drop anytime soon.

ITM Knows Gold

The market price of gold can be rather volatile in the short term, but over a longer period of time the prices always stabilize. Knowing how to buy or sell isn’t always easy. There are many ways to invest in gold, and a variety of gold investment companies to choose from. ITM’s team of analysts’ commitment to sharing their knowledge of the market with their customers is what truly sets them apart. They give you the tools to determine the best way to realize the highest return on your gold. Investing can be easy with the right advice, let ITM show you the way.

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